VIDEO
Video, like Mobile, has steadily become
a major force in delivering marketing
campaigns and will only keep increasing.
Is it any wonder that Youtube is the second
most popular search engine on the web?
Throughout the internet, the proliferation
of using video as a means of delivering
marketing messaging is increasing exponentially,
year after year. From small business to large
global brands, video is in the top three methods
of reaching a targeted audience. It is
estimated that by 2018, 80% of online
traffic will be from video.
Two of the main reasons why video is successful is that,
it establishes trust with the viewer/prospect, and has been
proven to increase conversion rates.
An added benefit is that video helps to increase search
engine rankings as well.
A report by Forrester reveals what 50% of marketing professionals
have been saying for a few years now:
Video is one of the best investments a small business can make,
due to the fact that it produces the highest ROI.
This is a direct result of increasing factors that have
“leveled the playing field”, in terms of cost and the increasing
number of video distribution platforms. It gives a more broad
opportunity for smaller and mid-sized businesses to compete with
bigger, more well known brands who’s budgeting has traditionally
afforded them little competition in the search engine results pages.
Watch this video to get an idea of what the latest video marketing
statistics are showing.