SEARCH ENGINE OPTIMIZATION
It’s not enough to simply have a website, in this day and age your website needs to be visible for your market and potential customers. Business exposure is everything in the world of internet presence. If potential customers can’t find your website, they go with your competitors who can be found with a simple search online.
The correlation between a business website’s SERP results (Search Engine Results Page) and actual sales is undeniably obvious, studies show that a website ranking favorably in the SERP’s averages a 14.6 close ratio for SEO (inbound leads), while leads acquired through methods such as cold calls and print advertising (outbound leads), typically have an average close rate of 1.7%.
Another positive impact that good search rankings have on a business is that inbound leads typically are 61% cheaper than outbound methods of marketing. So, overall, the return on investment for quality SEO services is undeniably in favor of the business using it for exposure, growth and net increase in profit margins.
One can conclude from these statistics that a potential customer or client is already “in the market” for your services or product(s) , and is already actively looking for the business that will deliver what they are looking for. Organic search traffic coming to a business’ website is now (up from 2013) 27% more likely to respond to a call to action : fill out a form, make a purchase, subscribe to a newsletter, and 50% more likely to take action than traffic from other means such as paid ads or social media driven messages or marketing campaigns.
Again, organic search traffic already qualifies itself before they even click on your website because they are beginning with the end in mind.
This is especially significant in the world of mobile, as search and search engines account for 48% of mobile users as a “starting point” in finding the information they need. There’s more valuable information on the relationship between search, mobile and mobile user behavior here.
When you consider that 75% of internet users never click beyond page one of Google, it stands to show that there is no other choice than to invest in search engine optimization services that have a proven track record of getting those first page results.
Mega Trends Marketing has that proven track record.
Fill out our Discovery Page to begin the process, and we will get your SEO needs solved .