MOBILE
Having a website, any website, that is not “mobile-friendly” is already cause for major concern. The importance of a website’s display through a mobile device cannot be overstated. The advent of mobile devices integrated with internet search has literally shaped the way internet users approach and use internet search, as well as predictable user behavior AFTER they have found what it is they are looking for.
Search Engine Optimized mobile friendly websites is the dominating factor in regards to WHERE mobile users START when looking for a product, a local business, a service, reviews etc.
This is not to say that mobile apps do not play a prominent role in mobile usage, they do. The difference between the two is that while mobile app usage is very high, in regards to internet, it’s the VOLUME of usage between internet search engines and mobile app usage. While much of mobile user’s time is spent using apps (Facebook, gaming, Twitter etc.), search engine (browser) usage leads with more unique visitors.
What this should be telling you is that visibility in mobile search is every bit as important to mobile users, as having a mobile app for your brand or company.
In April of 2015, Google began an update for it’s mobile search results algorithm: websites that were not “mobile friendly”, would begin to lose web page rankings over the course of time. By Memorial Day , many sites that did not adapt to the update fell in rankings, while those who were mobile friendly saw a boost in rankings. This was not an “across the board” rule of thumb, but it did affect many of the original search engine rankings before the update.
For any project we, Mega Trends Marketing, take on, we make sure that it is mobile optimized and accessible, with fast rendering download time and designed to solicit action/response.
Take A Couple Of Minutes, And Watch This Video On The Latest Mobile Statistics. We Know You Will Be Surprised.