VIDEO<\/p>\n
Video, like Mobile, has steadily become
\na major force in delivering marketing
\ncampaigns and will only keep increasing.
\nIs it any wonder that Youtube is the second
\nmost popular search engine on the web?
\nThroughout the internet, the proliferation
\nof using video as a means of delivering
\nmarketing messaging is increasing exponentially,
\nyear after year. From small business to large
\nglobal brands, video is in the top three methods
\nof reaching a targeted audience. It is
\nestimated that by 2018, 80% of online
\ntraffic will be from video.<\/p>\n
Two of the main reasons why video is successful is that,
\nit establishes trust with the viewer\/prospect, and has been
\nproven to increase conversion rates.<\/p>\n
An added benefit is that video helps to increase search
\nengine rankings as well.<\/p>\n
A report by Forrester reveals what 50% of marketing professionals
\nhave been saying for a few years now:<\/p>\n
Video is one of the best investments a small business can make,
\ndue to the fact that it produces the highest ROI.<\/p>\n
This is a direct result of increasing factors that have
\n“leveled the playing field”, in terms of cost and the increasing
\nnumber of video distribution platforms. It gives a more broad
\nopportunity for smaller and mid-sized businesses to compete with
\nbigger, more well known brands who’s budgeting has traditionally
\nafforded them little competition in the search engine results pages.<\/p>\n
Watch this video to get an idea of what the latest video marketing
\nstatistics are showing.<\/p>\n